By developing a robust CRM solution and mobile app, residents were able to directly communicate with the city and develop a two-way conversation. With over 200 customers, there was a wealth of un-tapped information on how the product was being utilized.
I learned SQL to pull data from the product back to gleam insights and inform both marketing and product strategies. I built a user knowledge base to helping us questions on what was important to communities and their resident. Below are some of the sales sheets created based off of this data.